I joined the Minutemen Creatives in Fall 2016. We are a UT Austin group that supplies logo designs for other organizations on campus. We are in fact a free version of an actual advertising agency.

STSP Account:

I was assigned to the Surgical Techniques and Skills Program account first, with our group lead Meredith Groom. We were told to come up with some designs based on the initial creative brief and present them at the next meeting. Here were mine:

After a series of group discussions and revisions we were told to refine our approach and repeat the process. My next submission was the following picture:

Among the other group members who submitted during this round of evaluations, mine received by far the most praise. It was then shown to the organization at large, who had very few critiques. This was then sent back to the account, which responded with “Thanks so much for the designs! We really like the first and third rows in the first paper [he’s referring to Rebekah’s sheet of diamond designs here] as well as the computer generated one [not mine], although we’d prefer if the logo were slightly wider.”

It has been a long process, but I’m excited to start actually designing digitally now that the client has narrowed down their options!